Keywords & Keyphrases In Articles

If you add articles to your website or niche content to your blog you should already know the importance of your keywords. If you are new to running a website or blog, check out our niche website article marketing.

What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a search engine spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for that keyword.

What is a keyphrase?


A keyphrase is a combination of words that may be used to search for your content. Example, the word {designer} is a keyword and the words {professional website designer} is a keyphrase.

When creating your niche content you want to use your keywords and keyphrases, however not to many time! Over using a keyword is also called keyword stuffing and the major search engines will penalize your site and your page for doing such.

What is Keyword Density?
Keyword density is how many times your keyword is placed in your article or content. Most article marketers use a percentage to determine how many times to use a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times.

You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic.

It is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results.

Keyword density and placement of keywords are important parts of optimizing your articles for search engines. So, remember to use enough but not to many!