December 06, 2016

How to write SEO friendly title tags and meta descriptions

Google SEO
Titles and meta descriptions alone aren't going to get you to the top of the competitive terms but making sure you tick the basic SEO boxes is essential to your long term SEO strategy.

What is a title tag

A title tag is essentially the name of the web page. The title tag is displayed in the tab at the top of the page when you view it and are they often used on search engine results pages (SERPs) to display preview snippets for a given page. They are very important for search engine optimisation (SEO) and social sharing.
Title tags should always make sense to the person searching for your website and ideally the wording should be based upon research into keyword search popularity and relevance to the page itself.
Title tags have long been considered one of the most important on-page SEO elements; the most important being overall content.

Tips on creating powerful title tags

  • title tags should be a maximum of 66 characters long, including spaces
  • the most important keywords need to be at the start of your title tag, with your least important words being at the end (left to right).
  • try to use pipes (sometimes referred to as vertical bars) to separate your phrases and avoid using any other form of punctuation such as hyphens, asterisks, or underscores.
  • keep your important phrases short and simple.
  • put your company name or organisation at the end of the title tag, unless you don't need to include it at all. We include ours for branding purposes and in some instances Google will move your company name to the start of the tag in any event - the SEO value is not diluted in these cases.

Key mistakes to avoid

  • not creating a page title at all.
  • repeating or spamming keywords (search engines will think you're trying to beat the system and you will be penalised).
  • making the titles too long. Search engines limit the number of characters which are displayed in SERPs and if they are too long they are truncated and not read by the crawling robots. Optimal titles should be between 50 and 60 characters.
  • giving all of your page titles the same name.
  • giving your page the same name as your business or website.
  • naming the page without connecting it to your page content.

Examples of poor meta titles

  • Chocolate
  • Football statistics
  • Tax tips
  • Vacuum cleaners

Examples of good meta titles

  • Chocolate Gifts | Artisan Truffles | Gourmet Chocolate
  • Football stats | Team stats | Player stats | Soccer stats
  • Five ways to pay less tax | Tips on debt and credit
  • Upright | Handheld | Wet & Dry Vacuum Cleaners

What are meta descriptions?

Meta descriptions, though not important to search engine rankings, are extremely important for providing valuable click through from search engine results pages to your website. Whilst Google officially tell us that meta descriptions don't affect SEO, click through rate definitely does, so it's useful (albeit not essential) to have meta descriptions for every page on your site.

Meta description length

Meta descriptions can essentially be any length, although most search engines will truncate anything longer than 144 characters. This means that anything you write after this point will never be read. Some argue that any additional characters could be viewed as an attempt at spamming, so best advice is stick to less than 144 and you'll be fine.
Another tip is to try to keep your key information within the first 60 words. On occasion Google may display big site-links which may truncate your description even further.

Unique meta descriptions for every page

We recommend that you have a unique meta description for every page on your site. If you don't have unique descriptions you're actually better off having none at all; or least have unique descriptions for your important pages and nothing on your less important ones. Never duplicate descriptions.
Matt Cutts, who leads Google's Web Spam team and is considered to be the foremost authority on search engine optimisation issues advises:
"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions."

Keywords

Meta descriptions display with searched keywords highlighted in bold, so incorporating your targeted keywords into the meta description can help to further highlight your search result to potential visitors.

Local telephone numbers

Using a local telephone number in your meta description can very useful as it enables users to contact you without even loading your website. Particularly useful if you're a tradesman who offers an emergency service and your main call to action is contact by phone and also means your bounce rate won't be negatively impacted. Also useful for existing customers that need to call you but don't need to visit your site.

Be concise

As mentioned in some of our previous blog posts it's really important to think about how a typical user reads the information set out in front of them on the screen. Most of us quickly scan the page and decide in a matter of seconds (or quicker in many cases) whether or not we're interested in the content.
There's no need to get all flowery and verbose here, say what you need to say as concisely as you can. Make sure the searcher wants to visit your website before they go off elsewhere.

Write interesting copy

You need to clearly explain why a user should want to visit your site. Your meta description is essentially a marketing message and you need to make sure that it communicates the value the customer will get by visiting your site.

Incorporate a clear call to action

By including a call to action in your meta description you are advising the user exactly what you would like them to do; this is more likely to elicit the response you want.
An example here would simply be to include the term 'give us a call' or 'contact us today'.
Asking people to do something often results in readers taking the action you’ve requested. Other possible calls to action for your meta descriptions include “Discover how,” “Read more about,” “Click here,” or other related variations.

When not to include a meta description

There are some occasions when it is not necessary to include a meta description on some of your web pages. Google will automatically add a description using copy from your page content, so If your page is targeting long tail keywords you might be better off omitting the meta description and allowing Google to decide what it feels is the relevant text.

In Summary

  • meta descriptions should be 160 characters long or less
  • try to incorporate unique meta descriptions for all pages
  • ensure you include your researched keywords
  • include a telephone number or clear call or action
  • be concise
  • write interesting copy

Maximising your online presence

If you want to rank higher in search engine results, you have to comply with Google’s set of rules and recommendations. Google has provided a series of guidelines on how to write compelling meta tags and descriptions and regularly updates its content to keep users up to date.
Try implementing these tips and the strategies described above on your website. The difference in both your site’s overall SEO valuation and natural search click-through rate should be significant!
Titles and meta descriptions alone aren't going to get you to the top of the competitive terms but making sure you tick the basic SEO boxes is essential to your long term SEO strategy.
Resources

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How Does AdSense Work?


Whether you’ve been blogging for five minutes or five years, monetizing is one of those topics that almost always comes up. Should I try to make money from blogging? Can people really make a living online? How should I try to make money from my blog?
Google AdSense is one of the most common ways to monetize, though I’ll warn you now: AdSense is NOT a get rick quick scheme. In fact, it can take a long time to make more than a few pennies. But it can also pay off big in the long run.

What is AdSense?

AdSense is a program that allows bloggers and website owners to make money by displaying Google ads. You’ve probably seen the ads all over the place, including in Google search results. Basically, Google gets the largest cut and you get a small percentage. There are two ways to make money from AdSense:
  • Impressions – this is based on the number of pageviews of pages or posts with ads
  • Clicks – this is based on how many people click on the ads (don’t EVER click your own – more on this later)
To make it as basic as possible, you sign up for an AdSense account and add the code to your blog or website. You can choose how your ads look, where they show up, and even what kind of ads you’ll accept. Once you get to a minimum threshold of $100, Google will either send you a paper check or make a direct deposit into your bank account.

Who’s Eligible?

If you use Blogger, you can use the Monetize tab to set up and manage an AdSense account.
If you use self-hosted WordPress, you can visit the AdSense website and apply for an account. You’ll receive a code that you can place wherever you’d like, or you can use a plugin to help with placement.
*If you use free WordPress, you cannot use AdSense, but you can use WordAds if you have your own custom domain. (Just another reason why self-hosted WordPress is better.)

How Much Can I Make?

As I told you before, you will not get rich quick using AdSense. It took me 9 months to make $2 (yes, two dollars) on my personal blog. However, I made $81 last month. That’s still pathetic compared to many blogs – some people can earn a full-time income from AdSense alone. But it takes a LONG time to get there, and you have to have a ton of traffic.

Some ads are worth more money per click than others. This is also affected by the amount of traffic you get, the keywords the person searched for, the percentage of visitors who click on a particular ad, etc. There are a LOT of factors that determine how much you’ll make, but a rule of thumb is that newer blogs simply won’t make as much money.

My personal blog is about 14 months old. Some days, I don’t get any ad clicks at all and I might still make 10 cents or so just from impressions. Sometimes every click is worth $2 or more. Yesterday the clicks were worth a whopping 26 cents each.

Many people get impatient when they’ve had the code up for a month or two and haven’t made more than a few pennies. If you’re looking for something that will pay TODAY, AdSense may not be for you. And to be honest, I don’t know of anything instant – if I did, you can bet I’d be using it!

How Can I Make More from AdSense?

Basically, your best bet for ad clicks is increasing your search traffic. When people are trying to solve a problem, they usually turn to search engines like Google or Bing. If you have a post that solves that problem, using SEO will help your post rank well in search results. SEO will also help AdSense serve up relevant ads, so when people click on your blog post, the ads may answer the exact question they’re asking. Result? Ad clicks!
Here’s an example. Let’s say I write a post about the health risks of liposuction. I use SEO techniques to help Google realize what my post is about, and my post is the third one when someone searches for “liposuction risks.” AdSense also knows what my post is about, so people reading my post will see an ad that might say something like, “Safe liposuction services in New Hampshire” (or wherever).
If the person is interested in finding the safest place for liposuction, s/he is likely to click that ad. As I said before, the rate per click depends on a lot of factors, but my concern is making sure that people read MY post and not others! If they go to another blog to read about liposuction risks, they’re possibly clicking that person’s ads instead of mine.

IMPORTANT!

There are a few things you need to know about AdSense before you ever put the code on your blog.

1. Never, ever click your own ads. In case you aren’t aware, Google pretty much knows everything. And they can tell if you’re clicking your own ads. It’s very tempting to click about 50 times and make some money, but all it will do is result in being banned.

2. Never, ever encourage friends or family to click your ads. Same as above. You can and will be banned from AdSense, and don’t ever think Google won’t figure it out. I don’t know how they do it, but I have seen it happen to people I know. JUST DON’T.

3. Pay attention to your ad clicks. If you average 2 clicks a month and you suddenly get 100 in a day, chances are that something is wrong. If you’ve pissed someone off and they decide to fight back by clicking all over the place, you can get banned even though you didn’t do anything.

4. Never rely on AdSense as your sole income source. Even if you get really good at SEO and you have 100 websites making thousands of dollars each month in AdSense, you never know when something could happen to trigger Google’s no-no sensors. You can make good money with AdSense, but you should also use other monetization strategies just in case.

5. Don’t use more than 3 ad blocks on a single page. Google allows up to 3 ad blocks on a page. So if you have one in your header, one in your sidebar, and one at the end of your post, that’s the limit for that page. Also, don’t plaster ads all over the place and annoy your regular readers! There are ways to implement the ads without making your site ugly.

What Questions Do You Have?

It’s impossible to cover a topic as broad as AdSense in a single post. This overview gives you an idea of what it’s for and how it works, but it still may not answer enough questions to make sense for you.
Let me know what would be most helpful. Do you want screenshots and step-by-step instructions on inserting the code? More tips on how to improve your earnings? A breakdown of all the acronyms you see in your AdSense account, like CPC, RPM, and CTR? Leave your questions in the comments and I’ll address them in future posts.

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January 27, 2009

Open Source Billing Software – jBilling for Every Business

JBilling is the only open source billing software with enterprise features robust architecture and professional support. It is also free to download and use as you wish.

Businesses of all sizes – from small to large scale companies can benefit from the robust architecture, versatility, scalability, flexibility and the professional support when needed.

JBilling has been serving several thousands of businesses of all sizes from all parts of the world, generating invoices, processing payments and automating accounting. Big enterprises use jBilling software mainly because of the control and flexibility it provides. They also gain considerable financial gains as a result of using open source, instead of proprietary systems.

JBilling software is the open source billing software, easily customizable to the needs of a very small business to large enterprise. The best part is, the IT department can take full control of the billing software system. The customization goes far beyond rearranging the GUI elements and into actually programming the software to meet your specific needs.

Excellent Business Rules Management System

JBilling can serve a small business that has a few hundred customers to large enterprise that has business spread across the country and internationally with several millions of customers. JBilling sees to it that business users can utilize what they need, while not worrying about extra features. Start up companies to large corporations, there is a software that can provide invoicing support.

Simple to complex billing requirements, enterprises can customise the billing rules according to the exact business requirements. The business rules management system allows you to add or change business rules as you go.

Billing software of all kinds will need extreme flexibility. The billing requirements can be different to different industries. The same billing standards may not work in two industries. Companies within the same industry can have different billing styles. The billing software needs to accommodate this need. That is, the billing software should be easily customisable to the exact needs of the business. The business rules show almost an infinite variety and it is difficult to find a billing software that can easily accommodate all those requirements.

The Key Advantages of jBilling

Optaros, a consulting and systems integration company focusing on open source products has jBilling as the only billing software in its catalogue. Similarly, it is the most active open source billing software at SourceForge.net, where 100,000 open source projects are listed. The growing number of downloads every day signals its growing popularity among entrepreneurs round the world. Active forums, professional support and frequent updates also are notable features about jBilling.

The most important thing is, jBilling is distributed throughout the world and expert volunteers work on this software to improve it every day. The pooling of IT talents from around the world is something you can always count on. This ensures high levels of security too, as any security bug will be fixed the minute it is discovered.

jBilling is the only software that offers freedom, flexibility and security like nothing else in the billing sector. It has all the elements within it to gain considerable advantage in the niche market of billing software.

jbilling is an open source recurring billing system, targeting companies that periodically charge their customers for services. It calculates and generates the invoices, handles automatic payment processing with credit cards and notifies the customers about the status of their accounts.

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December 31, 2008

How to Sell Challenging Prospects

Do you wonder why some prospects are harder to reach than others? Are you curious why you connect with some clients like metal to a magnet? There is good reason for this and if you make a few adjustments to your selling style and marketing strategies, you can broaden your attraction level to the clients you want to reach.

The question of why some prospects are harder to reach started with a conversation with my son, Jonathan who is 33 years old and single. I am older, married and we have different interest because of our age and how we like to spend our free time. When Jonathan and I talk about sports, we find common ground to relate with one another. We don't watch the same programs or read the same magazines and there are hundreds of choices in these areas which makes it even more challenging. When my father was my age and I was my son's age, there were only a handful of TV stations and a few magazines to select from. These fewer choices made it easier for us to relate to one another.

Finding the Common Ground

With all the different entertainment options in the form of hundreds of TV or cable channels, video games and thousands of magazines, it can make it more challenging to find common ground. When you have the opportunity to visit someone in person and at their office, it is easier to find personal interest points you can relate to.

  • Plaques on the wall and pictures will reveal interests and discussion points to connect.
  • Clothing can reveal a lot about how your prospect prefers to be reached. If the clothing is distinctive and formal, this is a BIG clue that you should communicate this way. If the dress is more casual, you will relate better on that level.

Getting in front of a contact isn't easy. However, there are ways to discover what your clients like to do and what their interests levels are so you can have common ground.

The Social Networking Relationship Clues

You can learn important facts about your prospects on LinkedIn, Plaxo, Facebook and other social networking sites your customer are on by simply visiting their profile. When a prospect completes their profile, they often share key interest points you can use in conversation and communications that will help you reach them on a personal level.

I hope by now you understand that the reason you don't connect with some clients is because you don't have anything in common with them. If you use the tools and clues available to you, you can form high level relationships by showing interest in your contacts and making an effort to reach them on their level and interests.


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December 24, 2008

Looking for Job Or Money

Do you get bored and restless with your life recently? Relax, life is beautiful. there is always a solution to the problem, do not tremble. That you should need only survive then try again. Did you ever hear about SalonChannel.com? I will try explained to you.
SalonChannel.com is a website for people in the salon industry. so many jobs you can try for you who are interested. Believe in yourself that you can, because it is your capital base.

at SalonChannel job center you are not alone, because we care. So, what you waiting for? what you want to know more salon jobs, beauty jobs, esthetician jobs . Arise, let's go up.


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December 01, 2008

Google adsense in google trends

Google trends shows Searching for 'google adsense' is increasing day by day. Google adsense program, hence proved that this is the money making giant in the internet world. Majority of the search is from the country Vietnam. Indonesia and Philippines comes next to the top queried country Vietnam. India placed at 6th position in searching "google adsense". But USA and UK are not get listed in first 10 positions in searching adsense money making program. Actually majority of internet users is from USA and UK. But in the case of google adsense search they moves backward. It is an important point for those who are searching for google secrets.


Kula Lampur city in Malaysia comes first in the hunt of google adsense. Second position is from Florida city of USA. When comparing country wise and city wise, we can see that most hunters of google adsense comes from USA, But USA is not listed in first 10 countries.

Google trends based on language shows that most searchers of "google adsense" are from Malaysian Language. English placed after Romanian. [Please note that "google adsense" is one of the high paying keywords. I mean creating a website on "google adsense" is an easy method to get money by showing google ads.]

Anyway google trends gives us an insight to searching behaviors among different countries and cities. One who wants to implement google adsense successfully, need to study google trends on google adsense search. Then he will be able to explore the advantages of google adsense easily.


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