If you have even been involved in network marketing and failed, there is possibly a good reason why. You may have not had the characteristics of a successful networker. If you are looking at a business that is built around the multi level marketing compensation, you need to realize some qualities someone should have to be successful in MLM.
My husband has been involved with several mlm companies and had great success, but he does posses several qualities that a network marketers needs to have to be successful in MLM.
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I found an article online today by Joe Jacobson, a YTB Travel Network rep that talks about characteristics of a successful networker and wanted to share.
Let’s talk for a moment about what qualities must be either inherent in a person or acquired in order to operate within the arena of the multi-level marketing business model. If you are new to MLMs, you will need to experience some paradigm shifts from what you may have learned in your corporate job environment.
In this article, we are going to touch on eight criteria that every individual must strive to possess or develop if they want to make it to the top of their chosen MLM company. We are going to take the point of view of the representative who has already done their due diligence on the company and has joined. Now, you are beginning your journey to build your team in order to leverage your efforts and achieve whatever goals you have set for yourself. Who is the ideal person to join my team?
Number one, you must consider the COST OF JOINING in relation to your prospect. This is a very simple idea, but one sometimes overlooked. You must consider this because most businesses take some capital to start and maintain. If someone is struggling just to pay bills, they may not be able to stay in the business long enough to make a profit and reach higher levels in the company.
Number two, whatever your product is, you must have or develop a real affinity and PASSION for it. You must believe in it 100%, or you won’t be able to convey the enthusiasm to promote it and elicit believability in the prospect. True passion and excitement is positive energy that is contagious.
Number three, it is best to look for BUSINESS-MINDED individuals, either someone who is or has been in business before. The business owner has a different level of commitment than someone with employee mentality. The business owner must be willing to do whatever it takes to get the job done, even if it means sacrificing some aspects of pleasure and comfort now for financial freedom later. In most ways, your new home based business requires the same skills and business plans as a large corporation.
Number four, an UNDERSTANDING OF TAXES will help you maximize the benefits of owning a business. The tax laws are set up for business owners, and to get financially free or wealthy, you must learn how to maximize your tax benefits under the law. This is one of the criteria that can be easily learned.
Number five, you are looking for a PEOPLE PERSON. Most business is about people at one level or another. Ultimately, a good business person must learn how to communicate well with people and truly connect with others according to their needs. Look for team members who are friendly, outgoing and love to be around people (and people love to be around them, too).
Number six, successful networkers are driven to help others succeed first. This is the universal law: first help others reach their goal and you will by default achieve great heights. In this business model, you can not be the lone ranger striving to hit it big while simultaneously keeping others down. Look for SERVICE-ORIENTED people. (no matter what multi level business you are involved with, you must have good service)
Number seven, to achieve anything great you must have AMBITION. Business is all about becoming larger than the problems that you will face, rather than shrinking away from your problems. The drive that you will need to surmount the inevitable challenges that will come along your path will come from your ambition. Someone will little ambition will not have the fuel to continue when they hit the bumps in the road and the frustrations they face. (You need ambition to be successful in multi level marketing)
Number eight, your ideal prospect has CREDIBILITY. This will be someone who has already been successful in some aspect of their life. They will have influence and leadership skills that can easily draw more people to join them in the venture. They have created a foundation of trust in their friends, business associates and the community. ( This is an excellent quality for anyone in MLM to have)
So if you want to build a solid and fast-growing team, look for potentials partners who have as many of these eight characteristics as possible. Not everyone will rate highly on all eight, but remember to always strive to sponsor up so that you have something to grow toward as you develop in your own leadership skills. To paraphrase John Maxwell, leadership author and guru, you are looking to lead “leaders” and not lead only “followers.”
Joe Jacobson is a travel professional working with YTB Travel Network. His focus is on helping others start their own online travel business, as well as helping nonprofits use travel as a fundraising tool. For more information, visit the websites YTB Home Based Business or YTB Travel Network.
After reading that, do you think you have what it takes to be successful in mlm or network marketing? If so what characteristics do you have? If not, why do you think you could not be successful in MLM?
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