Do you work hard to induce people into visiting your website for them to buy your products or services? If you are able to send visitors to your website, are you able to convert them into buyers? I hear people all the time asking why their websites are not converting. Website conversion is very important for an online business! If your website does not convert your traffic, having it is pointless.
If you are not successful in converting your website visitors, the following may help you understand where you may be failing with website conversion.
What are the 5 reasons you are not converting and how you can turn it around?
Your sales letter is not effective
Your sales letter needs to speak to your visitors directly. It should grab their attention in the first 8 seconds of visit to your website. Remember, it is easy to reach the back button if you are not able to grab your visitors’ attention that soon.
If your visitor does not read until the end of your sales letter, they may not know what you have to offer.
This is one of the main reasons why visitors do not convert into buyers for a particular website. Your sales letter should be effective by using powerful headline, useful sub-headings, and short and concise sentences that delivers your message across.
Your sales letter needs to tell them that the product/service you are offering is the product that will solve their problems or it is what they are looking for.
Your website design may be cluttered and unprofessional
Have you visited a website where you seem to get lost in its design and thus to avoid wasting your time, you clicked the back button even without trying to see what the website has to offer?
There are websites that are too cluttered with navigation areas, advertisements everywhere, floating pop up’s, ect. It therefore makes you feel like this website will not provide you with the answer to your questions or will make it appear to a visitor as being complicated.
Design your website to be easy to read and helpful to your niche. Avoid too much color and too many advertisements if you do not want your visitor to immediately click the back button.
You may like to offer a freebie as well. By offering a freebie and asking them to sign up for the freebie such as e-course or newsletter, you may be able to get in touch with them even if they do not buy from your website in the first visit.
If you are not capable of designing your own website, hire a professional! Your website design will make or break your business!
Your site does not answer their WIIFM question’s
“WIIFM or what’s in it for me”, is a question that lingers in a visitors mind when they click on your website link. If you are not able to answer this question in less than 8 second, you will loose their attention. You may not be able to offer your products or services this way. This is another way your sales letter comes into play.
You do not offer a return policy
A return policy is a safeguard for customers that should they be unhappy with the product/service, they can return it and they will refund it as well. This way, you silently tell them that you are a reputable marketer and are not afraid that your customer will be unhappy.
You do not offer multiple payment options
Multiple payment options help it easy for visitors to buy your products. You should be able to accept any form of payment that is convenient for your customers.
If you can turn your website around by avoiding the common mistakes mentioned above, you will be able to convert more of your website visitors into buyers.
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